Industry veteran will lead creative team at agency known for its unique global ‘time shifting’ business model.
Chicago, IL/Christchurch, NZ (September 29, 2008) Richard Tattershaw, chief executive officer of TimeZoneOne, an emerging new world marketing agency specializing in consumer and shopper marketing, announced that Lor Gold has been named global chief creative officer. Gold will report to Tattershaw and will take the lead in directing the agencyís creative philosophy, approach and product across TimeZoneOne’s growing international client base.
“TimeZoneOne has experienced significant growth since its inception in 1995,” said TimeZoneOne’s Tattershaw. “This success has been the result of our unique philosophy and innovative service model that leverages global time shifting to deliver advantages in terms of value, speed and fresh creative.”
Central to this model is that TimeZoneOne maintains 70-percent of its operations in New Zealand. This location in the first international time zone results in a 24-hour workday as work ‘follows the sun’ from North America. U.S. clients experience quick turnaround–typically receiving work in half the time. A favorable U.S./N.Z. exchange rate also gives U.S. companies a significant cost-of-doing-business advantage.
“New Zealand’s creative community is a melting pot of globally wired creative minds who were drawn from Scotland, England, Brazil and the U.S. and creative centers splattered around the world. They came to New Zealand and to TimeZoneOne to experience a supportive, creativity-focused lifestyle,”says Gold. “The chance to be surrounded by people who receive liberal doses of creativity and life, all at the same time, and to have the ability to grow this interesting time-shifting business model is a rare opportunity. Look, every once in a while, you have a chance to fundamentally change the industry that I’ve loved for a very long time. Face it, this industry must change and TimeZoneOne could help.”
About Lor Gold
Lor Gold, 58, is a veteran creative leader who’s developed award-winning and business-building work across a wide variety of industries and categories. Prior to joining TimeZoneOne, Gold served as global managing director/chief creative officer of Rivet, an eight-office network within the IPG portfolio of agencies. There he led teams responsible for developing and implementing integrated marketing programs on behalf of global brands including: Nokia, Visa, Lollapalooza, Foxtel, the Football Association of Australia, and CVS/pharmacy.
Prior to Rivet, Gold served as chief creative officer at Draft Chicago (merged with FCB in 2006) leading creative teams on accounts that included Bank of America, Procter & Gamble, and Chicago Mercantile Exchange. He came to DraftFCB from EuroRSCG where he served as managing director and chief creative officer of their Sales Machine unit. Prior to that Gold served as group creative director at Frankel, president and chief creative officer at Jack Levy & Associates, and president and chief creative officer of DDB’s Rocky Mountain Region. He also held positions at TracyLocke, Ayer, and Clinton E. Frank.
Gold was honored as an MTV ‘Most Requested’ Partnership for a Drug Free America spot, president of the first Cannes Promo Jury, a OneShow recipient and a member of the Chicago Advertising Federation’s Partnership for Success diversity initiative.
About TimeZoneOne
TimeZoneOne is an emerging new world marketing agency whose unique philosophy and innovative service model leverages global ‘time shifting’ to deliver advantages in terms of value, speed and fresh creative. The agency offers its clients a full suite of consumer and shopper marketing services including: branding, retail/in-store, advertising, direct, online, branded promotions and production.
TimeZoneOne’s client roster includes: Crocs, U.S. Army, American Medical Association, BP, Shea Homes, USA Rugby, School of the Art Institute of Chicago, and John Hancock Observatory. The agency is based in Chicago, IL and Christchurch, New Zealand and employs 35 people. For additional information visit: www.timezoneone.com
