Timezoneone Blog

The power of Marketing

timezoneone — Mon, 06 Oct 2008 22:16:15 +0000

Most people think of marketing as advertising, a way to sell a product. It is also a very important tool in politics, something residents in both the US and NZ will be familiar with, as both have major elections coming up in November. Politicians try to talk up their policies and experience, and talk down that of their opponents.

Even the current financial turmoil isn’t immune. According to some advertising experts, if the recent ‘bailout’ package had been labelled a rescue instead, Americans would have warmed to it more and it may have passed through the first time, alleviating some of the financial stress that was caused while plan b was being thought through.

Read the full article here

Rose

cal bears week 5

timezoneone — Mon, 06 Oct 2008 16:02:53 +0000

Week 5 of the University of California Bears 2008 college football update presented by TimeZoneOne College Football Analyst - Folksey.

Longshore Returns to Starting Lineup, Leads Cal Past ASU, 24-14

Nate Longshore passed for 198 yards and three touchdowns

Oct. 4, 2008

BERKELEY, Calif. (AP) -Nate Longshore passed for 198 yards and three touchdowns in his return to the starting lineup, and California held off Arizona State in the second half of a 24-14 victory Saturday.

LaReylle Cunningham, Cameron Morrah and Nyan Boateng caught scoring passes from Longshore, the senior two-year starter who lost his job in training camp to Kevin Riley.

Cal (4-1, 2-0 Pac-10) reopened its quarterback competition this week after the offense made slow starts in its last two games, and coach Jeff Tedford kept the winner’s identity secret until Longshore ran onto the Memorial Stadium field.

Longshore went 17-for-28 with an interception, and the Cal offense failed to score after the opening minutes of the third quarter. The Bears still did enough to overcome the absence of injured Jahvid Best, the Bears’ top rusher and receiver, because Arizona State barely moved the ball for long stretches of its third straight loss.

Shane Vereen rushed for 93 yards and caught five passes for 51 more in Best’s place during a fairly simple victory over the Sun Devils (2-3, 1-1), whose offense sputtered for the third straight week. Last season’s conference co-champions averaged 32.3 points per game in 2007, but this Arizona State squad has managed just 44 total points during its first three-game losing streak of coach Dennis Erickson’s short tenure.

Rudy Carpenter passed for 165 yards and threw two interceptions, while Keegan Herring didn’t do much to help the Sun Devils’ struggling rushing attack, running for just 37 yards in his return from injury. Kyle Williams caught Carpenter’s only TD pass.

Longshore took the field and immediately led Cal on a strong opening drive that stalled inside the 5 on three incompletions. After Arizona State’s Dimitri Nance fumbled, Longshore hit Cunningham with a diving 19-yard TD pass down the middle to put the Bears up 10-0 less than 10 minutes in.

Early in the second quarter, Longshore led another long drive culminating in Morrah’s 22-yard TD catch. Arizona State finally got moving with a 70-yard drive culminating in Williams’ 30-yard catch-and-run for a score midway through the period, but Cal extended its lead to 24-7 midway through the third on Boateng’s second TD catch of the season.

The Bears blocked an Arizona State field goal attempt moments later, but were hit with a personal foul for jumping onto the line, allowing the Sun Devils to score on Herring’s 8-yard run. Arizona State made two decent late drives, but Carpenter fumbled on a crushing sack by Zack Follett to kill the first, and Thomas Weber missed a field goal to finish the Sun Devils in the final seconds.

Best, Cal’s versatile sophomore speedster, dislocated his elbow last week against Colorado State. He hopes to return at Arizona after Cal’s upcoming bye week.

cal bears week 4

timezoneone — Mon, 06 Oct 2008 15:46:29 +0000

Week 4 of the University of California Bears 2008 college football update presented by TimeZoneOne College Football Analyst - Folksey.

Cal’s Quick Start Results in 42-7 Victory Against Colorado State

Bears score twice in 48 second span in first quarter

Sept. 27, 2008

BERKELEY, Calif. (AP) - Syd’Quan Thompson returned a punt 73 yards for a touchdown and California also scored on a blocked punt and interception return in a 48-second span of the first quarter to beat Colorado State 42-7 Saturday. The victory by the Golden Bears (3-1) helped Cal get back on track after losing its previous game 35-27 at Maryland. A week off and the big plays on special teams and defense made sure the Bears ended their nonconference season with a win.

Star running back Jahvid Best left the game with dislocated left elbow early in the third quarter with his team up 28-0. X-rays were negative on Best, who finished with 85 yards on 11 carries.

Kevin Riley went 6-for-13 for 59 yards and a touchdown before being replaced in the third quarter by Nate Longshore. Riley completed only three passes to wide receivers, although Sean Young did drop a potential long touchdown pass late in the first half.

The big plays in this game for Cal came on defense and special teams. The Bears lost two early fumbles by Best and Shane Verren, but capitalized on the other facets of the game to dominate the Rams (2-2).

Midway through the first quarter, Anthony Hartz went back to punt and Mychal Kendricks bowled into blocker Jeff Horineck to block the kick. Bryant Nnabuife scooped it up and went 30 yards for the score that made it 7-0 with 4:45 left in the first quarter.

Two plays later, Worrell Williams hit Billy Farris as he was throwing the ball. Brett Johnson intercepted the wobbly pass and ran it back 43 yards for another score.

The Bears offense finally got into the act late in the half when Riley hit Nyan Boateng on an 11-yard score with 1:11 to play.

After Colorado State was stopped on the opening possession of the second half, Thompson fielded the punt on a bounce at the 27. He spun out of a tackle attempt by John Clark and ran up the sideline before cutting it back to the middle and coasting in for the 73-yard score that made it 28-0.

Cal intercepted two more passes in the second half, including one by defensive lineman Cameron Jordan on a halfback option pass by Kyle Bell.

Farris went 12-for-25 for 96 yards and two interceptions. Klay Kubiak, the son of Houston Texans coach and former NFL quarterback Gary Kubiak, came in late and completed his first collegiate pass for 63 yards to Rashaun Greer and led the Rams to their only score.

John Mosure’s 1-yard run with 5:14 to play helped Colorado State avoid its first shutout in two years.

Longshore threw two TD passes in the fourth quarter for Cal.

multisport and four seasons in one weekend

timezoneone — Sun, 05 Oct 2008 22:51:53 +0000

It was meant to be a big sporting weekend for some of us southern zoners. Starting on Saturday with the Peak to Pub, a race which consisted of snowboarding or skiing down Mt Hutt, biking down the access road and then running to Methven. A few hardy souls had entered but were at the mercy of New Zealand’s infamous changeable weather. The warm nor’wester brought with it strong gale force winds which forced the event to be postponed to Sunday. Unfortunately most had other plans so were unable to compete which was a shame.

On Sunday morning the wind had changed and brought rain. Three more zoners got up early to compete in the Physiomed Women’s Triathlon. The initial adrenaline was a little dampened when we arrived, and the longer we stood in the rain waiting for the event to begin the more our enthusiasm waned. Luckily by the time the race started the weather gods had noticed our sun dance and the rain stopped while we were swimming, and stayed away for the duration. We all managed to stay upright and on our bikes which was a bit of a feat due to the slippery conditions. After some amazing photo finishes we waited to see if any of us placed our respective categories. Sadly, not this time, but watch this space!

A great effort by all, big ups to Maria (2 time duathlete) and Liz (triathlon newbie).

Rose ‘tri veteran’ 3 time triathlete

what’s in a name?

timezoneone — Fri, 03 Oct 2008 20:58:13 +0000

Blog. Spelled backward, it’s gold-pretty close, anyway. And the family name that sits pretty close to my first name is, of all things, Gold.

The Gold family is comprised of the lovely and talented Southside Patty (32 years of watching over me, of blond-haired and blue-eyed Scandinavian heritage, nine brothers and sisters). Ben, the eldest (tattooed with characters of his favorite horror movies, lighly-pierced, married, kind, hard, hard rock drummer and barista), Amy (lovely, lovely daughter-in-law wife to Ben, artistic, born and bred in Rockport IL), Max, the second (film editor, 5-string bass player, deep, smart, wise, fine artist, blond, and curly), Mason the third (percussionist with a particular bent for Afro-Cuban hand drums, print producer, willowy, ass-shaking funny, animal loving, party loving), Joe the fourth (film student, trying to figure out where he misplaced his identity, strong as an ox, dancing fool, Vietnamerican), and Zoe the fifth (flute and piano playing, ballet dancing, singing and acting, coffee colored skin, Bat Mitzvahed in an Irish Pub Jewish Vietnamese Princess from the west side of Chicago).

That’s my Gold family.

All of our first names are 3 letter names.

Lor, Pat, Ben, Max, Mason, Joe, and Zoe.

“Hold on there, wise guy”, you’re saying. ”What about Mason? Mason’s not a 3 letter word”.

Well, he was suppose to be a 3 letter name. His name was suppose to be Sam. If he was Sam, Gold family’s little 3 letter name joke would have been kept in tact. But when Mason was born, much to our disappointment, he did not look like a Sam. No matter how hard we tried, no matter how we wanted to get past this painful crossroad of life, we could not see a Sam laying there in his little swaddling cloth.

So we named him Mason.

And Mason spelled backward is “no Sam”.

And blog spelled backward is glob-which takes us nowhere.

Lor Glob - blogging out for the year and potentially forever….

the sometimes there’s a rough road between thoughts and words

timezoneone — Thu, 02 Oct 2008 22:51:33 +0000

I’m rarely without something to say.

But today, I am.

Here’s what my somewhat silent day has been about. I’ve done a story for Promo magazine about our honest-to-god, wild and uniquely positioned organization. I was moved to put together a list of what I thought were the best of blues, r&b, rock and bawdy bar tunes starting from the 20’s and stretching all the way to the turn of this brand new century. I did it for a possible new client who loves the art of sound as much as I do and with whom I really consider a new friend. I was allowed to be thrilled senseless by hearing from a whole lot of people with whom I’ve lost touch-and they found me again. They found me by reading the articles that have come out about us. And they envy me. And they’re exceedingly interested in my connection with all of you. I also got to talk to Brett for an hour. More importantly, I got to really listen to Brett. I got to talk to Richie McD about the future-which looks amazing and bright and right because Richie is amazing and bright and right. I got to hear about the beginnings of TimeZoneSun and why it exists. I got to look again at the work we’re about to present to Crocs and stare and shake my head yes at what fantastic thinking looks like. I got to meet David from NZ. He’s on his way to Indy to take pictures of a Nascar. And I can’t wait for him to come back so I can buy him a patty melt at Mary’s Diner and talk baseball. David is here at a supernatural time when both of Chicago’s baseball teams-The Cubs and The White Sox-are both in the playoffs for the first time since 1906.
What I got to do is reaffirm why I’m here. At TimeZoneOne. With all of you.

Everyday is a crossroad. Every morning I get to choose what I already have and what else I’d like to have. Every afternoon, I get to wonder if where I am is the place to be-and of course it always is. And when darkness sets in and the night takes over, I get to hope that I get to do it all over again.

I guess it’s not that I have nothing to say.

It’s that I have too much to say and my mouth hasn’t caught up.

I guess today, my head has moved down the road but my mouth is hanging out back there, somewhere.

It’s 4:16pm. The bottom of the 8^th inning. The score is 6 to 3, Tampa Bay. Go White Sox.

Lor Gold

to you, you, you and you

timezoneone — Wed, 01 Oct 2008 21:25:48 +0000

Here’s to a sweet Rosh Hashanah-the celebration of the Jewish New Year.

It started yesterday and will continue through to next week when the holiday is culminated with Yom Kippur. Going way, way, way back over 5,000 years ago-even before Robert Johnson and Bill Bernbach-these holy days were created by “my tribe” as an effort to explain why the winter nights got longer and the temps. got colder. Back then, fear trumped logic. Still does. Logic often takes a backseat to fear because logic depends on facts and facts had no real roots until a few thousand years later. Quite a few. Facts still don’t seem to matter much to McCain and Sarah Palin-but that’s another crossroad discussion to be saved for another time.

This particular holy holiday sets up the constant battle between life and death. Success and failure. Optimism and dread. Goodness and evil. So on and so forth.

All crossroads. All divergent paths that can’t be ignored.

So there I sat yesterday, hour after hour, in the House of the Everlasting. Having a think about who I am, about what I expect of me, about what I have to do and, yes, about TimeZoneOne.

TimeZoneOne is a well-considered choice. My choice. One that allows me to have a far more interesting life, a greater sense of personal and group success, the positive energy of optimism and the undisputed goodness of truth.

Life, success, optimism and goodness.

Here’s to you, my friends.

Lor Gold

madmen and madwomen, live their lives at crossroads.

timezoneone — Tue, 30 Sep 2008 22:26:32 +0000

They (we) constantly bust their (our) brains over which road is the road less traveled and why. Oftentimes, what makes madmen and women so damn mad is that while the crossroad torments us, there’s no other place we’d rather be.

The reason why is because we know that creation for us, is far more progressive than duplication. We know that while experience is massively important, it rarely tells us what to do. We should only give experience an extremely limited tip of the hat so that it merely informs us as to what to watch out for. To the creativity minded, which is apparent in all functioning facets of TimeZoneOne, merely existing on experience is like driving on tracks down the same road-over and over and over and over again. You’ll get there, you’ll be safe. You’ll be sound. And you’ll be bored.

Which brings me to something not at all boring: Madmen.

Madmen is a true crossroads drama in that its purpose is to entertain, delight, and inform the world of our business through fresh faces, fashion and film. It dares to be different. It dares to sidestep the status quo. It depicts those creative spirits who, with confidence, bravado, cigarettes, booze, and unbridled creativity in a world of unbridled new media (television, at the time) took the roads less traveled and won-big.

This show is a very well done reflection of real Madmen and Madwomen. Madness with real names-George Lois, Jerry Della Famina, Mary Wells, Sir Frank Lowe, and the Cohen Brothers of advertising, Saatchi and his younger brother Saatchi. The maddest of the mad men who set out to break the rules for these crazy, rule breaking bastards was Bill Bernbach.

The attached clip is a bit of work he lead that, like Robert Johnson, changed the way we do things today.

You”ll see the Levy’s Rye Bread work in this clip.

The line he created is “You don’t have to be Jewish to love Levy’s”.

Bernbach was Jewish. He made himself a sandwich of corn beef on two slices of Levy’s and wrote the line, “You don’t have to be Jewish to love Levy’s…because no Jew would ever eat this shit”.

He said the most creative thing we can do is tell the truth about what you’re trying to sell. If you can’t tell the truth, at least tell a half truth.

See you tomorrow.

Lor Goldstein

where one turns can change everything

timezoneone — Mon, 29 Sep 2008 18:26:07 +0000

I can’t go 5 steps forward, backward ,to the left, or to the right, without somehow crow barring the art of sound into the conversation. So forgive me this short word about Robert Johnson.

Robert was, still is, and will always be this world’s greatest bluesman. Anybody who knows the blues, had the blues, or will someday suffer from the blues, will know what I’m talking about. For those who don’t yet how Robert was awarded his godlike status:

He sold his soul to the Devil.
At a crossroad.
Deep inside the Mississippi Delta.

Within 10 years, he became a god and then he died. Before he did, he played chops like nobody ever heard or felt before. Music that exposed the soul and all of its nerve endings. Music that flashed so much light on what’s bad, it made you feel good.

Music that changed music by infecting the likes of Zeppelin, Dylan, Clapton, Guy, and Hendrix.

All I’m saying is a Crossroad is a crazy powerful place.

And that’s where all of us Zoners-every one of us-are standing.

We’re at a powerful place at a crossroad somewhere between New Zealand and the US. I arrived at mine sometime in July. After knowing The Richards and Raewyn for a few years, I decided to buy back my soul from the Devil and sell it to them. Now I’m here with you.

Me, you, TimeZoneOne, Chicago, Chistchurch, both our countries, this planet-its all standing at the same crossroad Johnson stood at. And we have, like he had, decisions to make. Interesting, extraordinary, worthwhile, artistic decisions.

Talking about which way we turn is what I’m going to do with my week on the blog. I’m calling this week, “At the Crossroad”.

So walk with me.

Blog Debutant Lor Gold

Lor Gold live at TimeZoneOne

timezoneone — Mon, 29 Sep 2008 07:13:29 +0000

We are delighted to welcome Lor Gold to our Zone and to our blog.

Lor is a marketing and advertising pioneer, a true industry heavyweight with deep experience in all categories.

He joins TimeZoneOne as Chief Global Creative Officer and in so doing he takes a big step from an Old World agency life to a New World agency life of time-shifting, off-shoring, fresh not frozen creative, Skyping, going deep, 24 hour teams and ‘up close’ creative and campaigns.

You can call Lor on 312 436 1448 or email him at lor.gold@timezoneone.com and he can tell you more.

His new TimeZoneOne friends welcome him; we love having him around and know that our clients will too.

All the Zoners

PS. Hope you enjoy the video, he ís quite photogenic (oddly).