Driving to work this morning, I had time to reflect on the chaos of my usual morning household routine. In between school lunches, washing, breakfast and refereeing, I managed to get myself ready and into a creative frame of mind. I am forever thankful that Timezoneone has a flexible workplace culture.

Increasingly in todays working environment where employees have very full, sometimes hectic lifestyles, having a flexible workplace that accommodates peoples diverse needs can be very beneficial to both employees and the employer.

At Timezoneone, flexibility is a key factor to the success of the business. It is a necessity to accommodate our diverse client base as well as managing the difference in time zones. Many zoners choose to work an extended working day and work a four-day week. Others work on Saturday so we can still have contact with our US team. This flexible workplace culture has been a very forward thinking strategy adopted by Timezoneone and has helped with staff retention as well as efficiency and overall communication within the business.

Kimbo, blogmistress for the week

When it comes to graphic design, original thinking makes the world of difference. That’s why TimeZoneOne’s New World business model is unique.

Ours is a seismic shift from the Old World bricks-and-mortar agency and, while we’re not for everyone, our clients reap the benefits. Crocs is the latest to walk with us, following in the footsteps of the US Army, American Medical Association, Sonare (a Herman Miller company) and The School of the Art Institute of Chicago.

TimeZoneOne’s New World is global thinking outside the box: it’s geographical, technological, creative, structural and economic.

New World geography: TimeZoneOne’s sun never sets. With project and account management, and brand strategy headquartered in Chicago, USA, and creative services operating out of Christchurch, NZ, we’re uniquely placed to exploit time zone advantage. Every day New Zealand leads the world. Twenty-four hours a day TimeZoneOne leads the way for our clients. While Chicago rests, Christchurch creates. We’re open 24/7.

New World technology: Our personnel might be half a world apart, but they’re just a mouse click away. Advanced digital technology powers our New World business model and ensures rapid delivery of work-in-progress. Video-conferencing unites clients and creative teams for personal, interactive feedback.

Kiwis are world-famous for their New-World friendliness so the personal touch matters to us. That’s why, while embracing technology, we begin our client relationships the old-fashioned way: face-to-face. Our US-based staff meet clients to define projects; then our New World designers sprinkle the magic.

New World creativity: Kiwis are highly creative, original, Can-do thinkers. We’re global citizens, well-travelled and well aware of international views and influences. Nurtured in the clean green of New Zealand, our designers produce exceptional Fresh Air creative, combining European design form with North American function. From our New World vantage, we also offer an Asia-Pacific creativity which appeals to US clients.

New World structure: Our clients enjoy creative that’s both fresher and faster. Our flat structure has minimal bureaucracy and maximum efficiency. With creatives working four-days-on, three-off, they’re well-rested and recharged. And, using a shift system, we achieve optimum usage of office space and computer equipment, efficiencies which benefit our clients.

New World economy: TimeZoneOne is a strategic outsourcing business. We’re exceptional in the world of high-end quality, professional services, where outsourcing is generally regarded as the domain of manufacturing. But outsourcing is simply better economics. With 70% of our overheads in New Zealand, our clients enjoy a lower cost of doing business and favourable exchange rates.

As I said, we’re not for everyone. But if, like us, you’re looking for a New World of advantage; or you’re a connoisseur of Fresh Thinking from an original source; perhaps you’re a fast-mover in need of brand and sales material at short notice; or you want quality creative that’s value for money …

… then welcome to our New World! Come walk with us.