Timezoneone Blog

Week 4 of the University of California Bears 2008 college football update presented by TimeZoneOne College Football Analyst - Folksey.

Cal’s Quick Start Results in 42-7 Victory Against Colorado State

Bears score twice in 48 second span in first quarter

Sept. 27, 2008

BERKELEY, Calif. (AP) - Syd’Quan Thompson returned a punt 73 yards for a touchdown and California also scored on a blocked punt and interception return in a 48-second span of the first quarter to beat Colorado State 42-7 Saturday. The victory by the Golden Bears (3-1) helped Cal get back on track after losing its previous game 35-27 at Maryland. A week off and the big plays on special teams and defense made sure the Bears ended their nonconference season with a win.

            Blog. Spelled backward, it’s gold-pretty close, anyway.  And the family name that sits pretty close to my first name is, of all things, Gold.

            The Gold family is comprised of the lovely and talented Southside Patty (32 years of watching over me, of blond-haired and blue-eyed Scandinavian heritage, nine brothers and sisters). Ben, the eldest (tattooed with characters of his favorite horror movies, lighly-pierced, married, kind, hard, hard rock drummer and barista), Amy (lovely, lovely daughter-in-law wife to Ben, artistic, born and bred in Rockport IL), Max, the second (film editor, 5-string bass player, deep, smart, wise, fine artist, blond, and curly), Mason the third (percussionist with a particular bent for Afro-Cuban hand drums, print producer, willowy, ass-shaking funny, animal loving, party loving), Joe the fourth (film student, trying to figure out where he misplaced his identity, strong as an ox, dancing fool, Vietnamerican), and Zoe the fifth (flute and piano playing, ballet dancing, singing and acting, coffee colored skin, Bat Mitzvahed in an Irish Pub Jewish Vietnamese Princess from the west side of Chicago).

            That’s my Gold family.

            All of our first names are 3 letter names.

            Lor, Pat, Ben, Max, Mason, Joe, and Zoe.

            “Hold on there, wise guy”, you’re saying.  ”What about Mason?  Mason’s not a 3 letter word”.

            Well, he was suppose to be a 3 letter name.  His name was suppose to be Sam.  If he was Sam, Gold family’s little 3 letter name joke would have been kept in tact.  But when Mason was born, much to our disappointment, he did not look like a Sam.  No matter how hard we tried, no matter how we wanted to get past this painful crossroad of life, we could not see a Sam laying there in his little swaddling cloth. 

            So we named him Mason.

            And Mason spelled backward is “no Sam”.

            And blog spelled backward is glob-which takes us nowhere.

Lor Glob - blogging out for the year and potentially forever….

            I’m rarely without something to say.           

            But today, I am.

            Here’s what my somewhat silent day has been about.  I’ve done a story for Promo magazine about our honest-to-god, wild and uniquely positioned organization.  I was moved to put together a list of what I thought were the best of blues, r&b, rock and bawdy bar tunes starting from the 20’s and stretching all the way to the turn of this brand new century.  I did it for a possible new client who loves the art of sound as much as I do and with whom I really consider a new friend.  I was allowed to be thrilled senseless by hearing from a whole lot of people with whom I’ve lost touch-and they found me again. They found me by reading the articles that have come out about us.  And they envy me.  And they’re exceedingly interested in my connection with all of you.  I also got to talk to Brett for an hour.  More importantly, I got to really listen to Brett.  I got to talk to Richie McD about the future-which looks amazing and bright and right because Richie is amazing and bright and right.  I got to hear about the beginnings of TimeZoneSun and why it exists.  I got to look again at the work we’re about to present to Crocs and stare and shake my head yes at what fantastic thinking looks like.  I got to meet David from NZ.  He’s on his way to Indy to take pictures of a Nascar.  And I can’t wait for him to come back so I can buy him a patty melt at Mary’s Diner and talk baseball.  David is here at a supernatural time when both of Chicago’s baseball teams-The Cubs and The White Sox-are both in the playoffs for the first time since 1906.
            What I got to do is reaffirm why I’m here. At TimeZoneOne.  With all of you.

            Everyday is a crossroad.  Every morning I get to choose what I already have and what else I’d like to have.  Every afternoon, I get to wonder if where I am is the place to be-and of course it always is.  And when darkness sets in and the night takes over, I get to hope that I get to do it all over again.    

            I guess it’s not that I have nothing to say.

            It’s that I have too much to say and my mouth hasn’t caught up.

            I guess today, my head has moved down the road but my mouth is hanging out back there, somewhere.

            It’s 4:16pm.  The bottom of the 8^th inning.  The score is 6 to 3, Tampa Bay. Go White Sox.

Lor Gold

            Here’s to a sweet Rosh Hashanah-the celebration of the Jewish New Year.

            It started yesterday and will continue through to next week when the holiday is culminated with Yom Kippur.   Going way, way, way back over 5,000 years ago-even before Robert Johnson and Bill Bernbach-these holy days were created by “my tribe” as an effort to explain why the winter nights got longer and the temps. got colder.  Back then, fear trumped logic.  Still does.  Logic often takes a backseat to fear because logic depends on facts and facts had no real roots until a few thousand years later.  Quite a few.  Facts still don’t seem to matter much to McCain and Sarah Palin-but that’s another crossroad discussion to be saved for  another time.

            This particular holy holiday sets up the constant battle between life and death. Success and failure.  Optimism and dread.  Goodness and evil.  So on and so forth.

            All crossroads.  All divergent paths that can’t be ignored.

            So there I sat yesterday, hour after hour, in the House of the Everlasting.  Having a think about who I am, about what I expect of me, about what I have to do and, yes, about TimeZoneOne.

            TimeZoneOne is a well-considered choice.  My choice.  One that allows me to have a far more interesting life, a greater sense of personal and group success, the positive energy of optimism and the undisputed goodness of truth.

            Life, success, optimism and goodness.

            Here’s to you, my friends. 

Lor Gold

They (we) constantly bust their (our) brains over which road is the road less traveled and why. Oftentimes, what makes madmen and women so damn mad is that while the crossroad torments us, there’s no other place we’d rather be.

The reason why is because we know that creation for us, is far more progressive than duplication. We know that while experience is massively important, it rarely tells us what to do. We should only give experience an extremely limited tip of the hat so that it merely informs us as to what to watch out for. To the creativity minded, which is apparent in all functioning facets of TimeZoneOne, merely existing on experience is like driving on tracks down the same road-over and over and over and over again. You’ll get there, you’ll be safe. You’ll be sound. And you’ll be bored.

Which brings me to something not at all boring: Madmen.

Madmen is a true crossroads drama in that its purpose is to entertain, delight, and inform the world of our business through fresh faces, fashion and film. It dares to be different. It dares to sidestep the status quo. It depicts those creative spirits who, with confidence, bravado, cigarettes, booze, and unbridled creativity in a world of unbridled new media (television, at the time) took the roads less traveled and won-big.

This show is a very well done reflection of real Madmen and Madwomen. Madness with real names-George Lois, Jerry Della Famina, Mary Wells, Sir Frank Lowe, and the Cohen Brothers of advertising, Saatchi and his younger brother Saatchi. The maddest of the mad men who set out to break the rules for these crazy, rule breaking bastards was Bill Bernbach.

The attached clip is a bit of work he lead that, like Robert Johnson, changed the way we do things today.

You”ll see the Levy’s Rye Bread work in this clip.

The line he created is “You don’t have to be Jewish to love Levy’s”.

Bernbach was Jewish. He made himself a sandwich of corn beef on two slices of Levy’s and wrote the line, “You don’t have to be Jewish to love Levy’s…because no Jew would ever eat this shit”.

He said the most creative thing we can do is tell the truth about what you’re trying to sell. If you can’t tell the truth, at least tell a half truth.

See you tomorrow.

Lor Goldstein

Sometimes in the world of advertising and publicity things slip pass even the most eagle-eyed proof-reader. For example, “Grandmother of eight makes hole in one”, “Deaf mute gets new hearing in killing” and “Two convicts evade noose, jury hung”. Some ads can be unintentionally suggestive, “Is there a ring of debris around Uranus?”,  “Queen Mary is having bottom scraped”, “Child’s stool great for garden use” and “Organ festival ends in smashing climax”.

My personal favourites though are when translations go tragically wrong.
Here are some good ones-

“It takes a virile man to make a chicken pregnant”
- Purdue chicken ad as mistranslated in Arabic.
“Mitsubishi Masturbates”- The Spanish translation for Mitsubishi Pajero.
“Bite the wax tadpole” - Coca-Cola as originally translated into Chinese.
“Pepsi bring your ancestors back from the grave” - Pepsi ad slogan ‘Pepsi Comes Alive’ as originally translated into Chinese.

Conveniently, this cleverly links to my recent trip to China. Here are some pics for you to enjoy.

Kim

Week 3 of the University of California Bears 2008 college football update and somewhat dissappointing presented by TimeZoneOne College Football Analyst - Folksey.

Record-Breaking Day for Riley Not Enough for Bears

Cal upended by Maryland on the road, 35-27.

Sept. 13, 2008

COLLEGE PARK, Md. (AP) – An early kick-off found No. 23 Cal in an early hole Saturday against Maryland. The Golden Bears managed only six points in the first half, and despite three fourth-quarter touchdowns failed to rally.

The Terrapins led 21-3 early in the second quarter, 21-6 at halftime and 28-6 after three quarters. The victory elevated the stature of the Atlantic Coast Conference, which has struggled against non-league competition this season.

“It was tough,” Bears tight end Tad Smith said. “The offense wasn’t firing in the first three quarters and the defense was playing a little sluggish.”

Coming off a 66-3 rout of Washington State, California took its first journey to the East Coast since 2001.

Golden Bears quarterback Kevin Riley went 33-for-58 for 423 yards and three touchdowns.

Riley’s 10-yard touchdown pass to Cameron Morrah with 6:55 left made it 28-13, but the Terrapins recovered the ensuing onside kick and needed only two plays to reach the end zone. Two late TDs by the California narrowed the gap.

Following the third touchdown, Cal went for an onside kick that Maryland knocked out of bounds. The Terps then took three knees to run out the clock, salvaging their first-half advantage.

“That was important,” Maryland quarterback Chris Turner said of the Terrapins’ early lead. “They were on the road, it was an early game, they were adjusting to the time and all that. To be able to get off to an early lead was pretty good.”

Week 2 of the University of California Bears 2008 college football update presented by TimeZoneOne College Football Analyst - Folksey.

Cal Rolls to Victory in Rout of Washington State

Jahvid Best ran for 200 yards and three touchdowns

Sept. 6, 2008

PULLMAN, Wash. (AP) - Jahvid Best ran for 200 yards and three touchdowns Saturday as California blasted Washington State 66-3, spoiling coach Paul Wulff’s first game back in Pullman since he was a star player in the late 1980s.

Best made his first career start and California (2-0, 1-0) produced 505 yards for its most lopsided victory over Washington State (0-2, 0-1) in the 69-game series, topping a 61-0 win in 1922.

Best rushed 14 times for an average of 14.3 yards per carry. The 5-foot-10, 193-pound speedster earned the start by rushing for what had been a career-high 111 yards last week against Michigan State. The Bears finished with 391 yards rushing, including runs of 80 and 86 yards by Best.

Wulff, hired in December, is the first WSU alum to lead the team since Phil Sarboe in 1949. Washington State opened the season with two losses for the first time since 1999.

Washington State mustered only 167 yards of total offense, and barely preserved their string of scoring in 275 consecutive games, second longest streak in the nation after Michigan’s 300 straight. They have not been shut out since 1984.

This game was over early as Cal scored on its first three possessions and piled up 171 yards to take a 21-3 lead after one quarter.

Best set the tone on the first play of the game, darting 80 yards up the middle for a 7-0 Cal lead.

On WSU’s first possession, Gary Rogers was intercepted by Syd’Quan Thompson, who returned it 18 yards to WSU’s 12. Kevin Riley hit Sean Young for a 12-yard touchdown pass and a 14-0 lead only 1:31 into the game.

On Cal’s next possession, freshman Shane Vereen dashed up the middle for a 39-yard touchdown run and a 21-0 lead.

WSU’s Chris Ivory returned the kickoff 68 yards to Cal’s 22, but the Cougars were pushed back and had to settle for Nico Grasu’s 43-yard field goal.

Cal’s Zack Follett returned a blocked field-goal attempt 65 yards for a touchdown and Riley dashed 27 yards for a score to make it 34-3 in the first half.

Thompson’s 90-yard interception return set up Best for a 5-yard TD off a direct snap that put Cal up 42-3 at the half.

Kevin Lopina replaced Rogers at quarterback for WSU to open the second half, and marched the Cougars to California’s 13 before throwing an interception. On the second play, Best ran 86 yards for a touchdown and a 49-3 Cal lead.

Week 1 of the University of California Bears 2008 college football update presented by TimeZoneOne College Football Analyst - Folksey.

Strong Cal Offense Gets 38-31 Win Against Michigan State

Kevin Riley passed for 202 yards and two second-half touchdowns

Aug. 30, 2008

BERKELEY, Calif. (AP) - Kevin Riley passed for 202 yards and two second-half touchdowns, and Shane Vereen broke an 81-yard scoring run with 4:21 left in California ’s 38-31 victory over Michigan State on Saturday night.

Jahvid Best rushed for 111 yards and a score, while tight end Cameron Morrah and fullback Will Ta’ufo’ou caught Riley’s TD passes in a solid debut for the Golden Bears’ brand-new collection of starting offensive skill players.

Brian Hoyer passed for 321 yards, hooking up with Mark Dell for nine catches and 202 yards, the fifth-biggest yardage total for a receiver in Michigan State history. Javon Ringer rushed for 81 yards and two touchdowns for the Spartans, but they couldn’t catch up in a back-and-forth second half featuring 45 total points and 503 yards of total offense.

Bryant Nnabuife returned a blocked punt for the first score as Cal won for the fifth time in seven openers under coach Jeff Tedford. Cal rebuilt its entire offense, and Riley looked sharp in his second career start along with Best and Vereen, who ran for 101 yards in his Cal debut.

Otis Wiley returned an interception 31 yards for an early TD for the Spartans, whose trip to the West Coast was a long-delayed return of Cal’s visit to East Lansing in 2002. The Bears upset the nationally ranked Spartans 46-22 on that trip, propelling Tedford’s first team into the rankings just three games removed from a 1-10 season.

Perhaps looking to recapture a bit of that 2002 magic, the Bears called a double pass for their opening offensive play - nearly the same play Tedford used for a stunning touchdown on Cal’s first snap of his rookie season against Baylor. Vereen underthrew it, but the redshirt freshman made up for it later.

After struggling on offense for three quarters, Michigan State converted three third downs and got a roughing-the-punter penalty during a 97-yard drive that ended with Ringer’s 10-yard TD run with 10:45 to play, pulling within 24-21.

Cal replied with its own lengthy drive ending in Ta’ufo’ou’s scoring catch with 5:45 left. Michigan State trimmed the lead to seven points, but Vereen then broke his impressive scoring run on an innocuous first-down play.

After an apparent interception by Cal’s Darian Hagan was overturned by replay, Dell caught a 29-yard TD pass with 3:09 left. Michigan State got one last chance, but Hoyer threw four straight incompletions at midfield.

Sweet as! - A kiwi colloquialism meaning ‘cool’, ‘awesome’, ‘yes’, ‘okay’ or ‘I agree with your statement’. Basically, anytime you want to respond affirmatively or describe something in a positive way, it’s ’sweet as’. The only exception to that rule is demonstrated in the dialogue below…

“D’youse fellas need a ride?”

“Na bro, sweet as”

This kiwi colloquialism seems to have the markings of a simile, except that the ’sweetness’ is never compared to anything. Possibly, because just about everything in New Zealand is ’sweet as’, so it’s impossible to single out just one thing to complete the simile. Of course TimeZoneOne is ’sweet as’, but here’s some ’sweet as’ kiwi things that are literally ’sweet as’…

PAVLOVA - there’s not much more to a Pavlova than a bunch of egg whites and a bucket of sugar, then we top it with sugary whipped cream and fruit… Sweet as!

LEMON AND PAEROA (L&P) - New Zealand’s fizzy drink, just like all soft drinks, it’s pretty much sugar and carbonated water… Sweet as!

HOKEY POKEY - you get some sugar, mix it with Golden Syrup (liquid sugar) and baking soda, and cook it. Usually served as bits in already sugary ice cream or covered in chocolate in the form of a Crunchie Bar … Sweet as!

KŪMARA - Ugly, but sweet, native sweet potato, it’s pretty good roasted, but when cooked in the Hāngi , it’s definitely… Sweet as!

KIWIFRUIT - Sweet little fruit with all the vitamin C and anti-oxidants a kiwi needs… Sweet as!

However, just because something is sweet doesn’t mean it is automatically ’sweet as’. For example Shandies , a sweet 50/50 mixture of beer and lemonade, are only ’sweet as’ for the ladies.

Combining ’sweet as’ things correctly can elevate them to the next level. For example… Take a Pavlova and throw some kiwifruit on top… and, Ka pai e hoa, you’ve made something ‘Choice’. Now combine the Pavlova and kiwifruit with Hokey Pokey ice cream and, bob’s your uncle, you’ve made something ‘wicked’ (pronounced wuck-id). But be careful… fish and chips + L&P + Crunchie bars, Pavlova and Hokey Pokey ice cream = Type 2 Diabetes, which is ’stink’.

Here’s another example of kiwi open-ended similes (and our sexy accent)…

David McLeod