Global


Climate, now there’s a hot topic. With concern growing for the welfare of the planet, businesses are finding green credentials and sustainability can be an appealing point of difference. For a sustainable business, striving to meet the triple bottom line (people, planet, profit) is the measurement of success.

As most businesses now present themselves digitally, an environmentally conscious enterprise will also look at the impact of their online activities. With the world’s data centers expected to surpass the airline industry as a greenhouse gas polluter by 2020 (from a study conducted by McKinsey & Co.), this is not a bad place to start and environmentally friendly hosting (with data centers powered by wind or solar) is emerging.

Also, here’s a nice idea from WWF to stop folk needlessly printing your attachments -

Matt

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The tiny Swiss town of Obermutten (population 79) recently boosted it’s profile hugely. Like their page on Facebook and the town will print out your profile picture and post it on the town bulletin board. This was fine until the board was full and now with around 12,500 likes the townspeople have taken to using any available surface to display their fans.

Matt

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A few weeks ago I was lucky enough to catch the Eurostar train from London’s gleaming new St Pancras station via the Eurotunnel under the English Channel to Brussels. The train trip was less than 1 hour 50 minutes at speeds up to 300 kilometres per hour. What a way to travel and you don’t feel a thing! Also, you only need to check in 30 minutes before departure time. Although this is really train geeky, I have to admit that it was very fast and very, very cool. Rolling Stock Foley

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Why has there been no blogging lately??

Well there is good reason:

1. We have been busy working on some fun projects, which is always good.

and

2. The USA team have hit the office, which always makes things hectic but also fun.

For me personally it has been great to spend some face time bouncing ideas around and brainstorming projects with our fearless leader. This is usually done over Skype or Email which, even though we live in a digital world, is never quite as satisfying as being in the same room.

Our clients will, either way, get the best creative in the world. So never fear, first class work is on the way – fresher, faster, fairer!

 Tim

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Apparently Facebook has ousted Google as the most popular site in the US according figures from web analysts Hitwise . For the week ending March 13 Facebook achieved higher visitor numbers than the search giant, accounting for 7.07% of US web traffic while Google reached 7.03%. There was no mention of the figures on Google’s Facebook page.

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Cool light projections by French company Easyweb who base their creations on the historic buildings of Dijon.

Matt

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In the search for inspiration you always stumble onto some great work. These huge wooden installations are the work of artist/sculptor Henrique Oliveira and are made from scrap wood found on the streets of Sao Paulo. Great stuff…

henriqueoliveira_01.jpg

henriqueoliveira_05.jpg

Matt

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The Lance Armstrong Foundation LIVESTONG has teamed up with Nike for their latest campaign to run during this year’s Tour de France (which started on the 4th July). Text messages of hope and support are applied to the cycle route using the specially developed Chalkbot, a kind of mobile, chalk spewing inkjet printer. People who have sent texts are then given GPS coordinates telling them where their message will appear on the route. Check it out…

Matt

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Last year a read a wonderful story about the Kiwi identity. It was written by John McCrone and published in the Your Weekend magazine. Here are a few snippets.

Gallic flair, Yankee ‘drive ,  ltalian passion, Aussie mateship, Chinese industry, Kiwi..Aerr…purity? Yes, for New Zealanders, the question of national identity seems ill-defined. Are we just Aussies with an inferiority complex, Poms cut adrift by the mother country, a bicultural experiment on the fringe of Asia, or a small nation that punches above its weight yet still gets flattened when the fight proper starts?

New Zealanders can be summed up by six characteristics: ingenious, fair, restrained, modest, earthy and informal. The core American attributes are speed, self-reliance, law and order, equality, speaking up and capitalism. For the Chinese, it is face, family, social networks, prosperity, harmony and nationalism. The swiss emphasise consensus, order, following the plan, slow but sure, Swiss-made. The English go for privacy, singularity, evolution not revolution, fair play, pragmatism and revealing a recent shift in the British psyche, social mobility. It is remarkable how little counties overlap. And even where there are similarities, there are telling differences. Take Australians. The Aussie cultural DNA stress the fair-go, Jack’s as good as his master, and live and let live. In a general way, as fellow colonial settlers escaping the constraints of the old country, they share idea’s about being unpretentious and egalitarian.

But there is a twist, where Kiwi’s are encouraged to be diffident – team players, modest to a fault, a people who don’t skite, don’t impose – Aussies demand an assertive expression of mare-ship and classless-ness. Australians value forthrightness call a spade a bloody shovel mate. New Zealanders are more indirect in their communication, more restrained We are friendly, but beyond that is a reserve, a caution. `So New Zealanders will think of Australians as being a bit brash, a bit pushy a bit loud, and Australians will think of New Zealanders as being a bit too PC ‘ Falconer says the two countries really are at opposite ends of the spectrum on this score New Zealanders will duck confrontation while the Aussies are out there with the South Africans, Israelis and Dutch for blunt speaking.

Bill Watson of Access Asia, another intercultural consultant, agrees that restraint is a defining Kiwi characteristic . Certainly Kiwi business people know to keep their heads down. Only here would a semi-billionaire, like South Canterbury Finances Allan Hubbard, continue to drive around Timaru in an old Volkswagen Beetle We may have a few big-noting millionaires driving around in Porsches and swanning about on yachts but they may as well be Australians as far as the rest of us are concerned.

This national reticerice can be a drawback and an asset, says Watson What foreign employers like about Kiwis is that we are instinctively team players eager to collaborate And our modesty can be an appealing trait, especially in a world lands increasingly dominated by strident self· promotion.

What about the other key ingredients in the New Zealand recipe: ingenuity, practicality and informality?

The resourceful side of the Kiwi character is the No 8 wire story Watson says  it is indeed something that comes through strongly even when we are compared with Australians and Canadians.

A practical problem-solving streak is a powerful selling point if we are talking a national brand, Watson believes Look at how the world has responded to characters in our history like Burt Munro, Richard Pearse and Edmund Hillary lisa quality in great demand as the world economy becomes increasingly dependent on smart ideas and effective thinking.

 Andy

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I have finally worked out that thru some odd living and relocating selections that the Summer Olympics seems to follow me.  I believe I would be a perfect candidate for a world city using me as a marketing tool for bringing the Olympics to their city…. well these cities may have to potentially rethink this strategy as they would be stuck with a little nuggetty Aussie bloke as their spoke person, I personally think a fantastic strategy anyway.

In the year 2000 I lived in the State of Georgia in the US of A and briefly in Atlanta, Georgia.  Atlanta hosted the 1996 Summer Olympics.

I spent the first 21 years of my life in Sydney, Australia and oddly left about two months before the start of the 2000 Summer Olympics.

and

Now I live in Chicago that is one of the candidate cities for the 2016 Summer Olympics.

We all here in the TimeZoneOne Chicago office have our fingers crossed that Chicago will win the 2016 Summer Olympics and then maybe I will actually get to see the games.  Keep all your fingers and toes crossed for Chicago winning the bid then the world will see how fantastic this city really is.

Chicago 2016 Olympic Bid

Folksey

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