Timezoneone Blog

For a little ‘from the archives’ fun, I dipped into the darkest corner of the TimeZoneOne archive cupboard and pulled out ‘Idea Unique ARCHIVE ONE’ - circa May 1995. What interesting long forgotten work lays on this dusty little Kodak Writable CD with InfoGuard Protection? Well, I found a little piece of my childhood on there, in the form of some adverts for Linwood City Shopping Mall…

For those who didn’t grow up in Christchurch’s coolest suburb, Linwood City was an old mall that was renovated many times and renamed EastGate Mall, all that remains of the old mall now is the McDonald’s. I was there when that McDonald’s opened (I got a cheeseburger happy meal, the toy was baby kermit the frog riding a skateboard) and I had my 10th birthday party there and won the monthly birthday prize draw. I would’ve been about 12 when this advert was made, and I might’ve entered my mum in the competition if I wasn’t so busy playing Street Fighter II and Puzzle Bobble ‘fully hard out to the days’. My mum worked at the Post Bank and we used to go to Video Village and rent Sega Master System games and my sisters would get Benji and Care Bear movies and my best friend from primary school was banned for 2 years for stealing marbles from Whitcoull’s… and I was a little sad when they started tearing stuff down, like the big Super Mario and Sonic the Hedgehog characters on the roof, and changed the name to EastGate.

Anyway…

Sticking with the ‘old stuff’ theme… here’s something really old that’s less about me and more about the graphic design/advertising industry. Welcome to Adobe Illustrator 88….

David ‘Puzzle Bloggle’ McLeod

Its winter over here in NZ, and what a winter it has been. Canterbury has been the place to be! With fresh snow dropping weekly, most little canterbury clubbies boasting triple the amount of snow than the Queenstown massive.

Right up there on my inspirational hero’s list, along with “Kevin Bacon” is “Frank Bare “, who in 1983 completed the first quadruple tiple twisting backflip on skis. Truly inspiring, he doesnt muck around, and nails it on his first attempt.

Make sure you check out his trademark “goggle pump” and pre jump ninja moves. I often immitate these stretches in front of my computer each morning before creating amazing graphics.

Interesting facts currently quad flips are not legal in competition and a great event we all miss is Ski Ballet , its no longer a part of competitive freestyle skiing, (I wish it still was) but was conducted from the late-1960s until the mid-1990s. Ballet involved a choreographed routine of flips, rolls, leg crossings, jumps, and spins performed on a smooth slope. After the mid-1970s the routine was performed to music for 90 seconds.

If you are feeling the chilly winter fingers ravaging you, Simon has just informed me of a good supply of “under one’zies ” (complete with comfort flap) to keep you toasty.

 Brett “airblaster” King

David Ogilvy was an advertising genius. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is a must read for anyone looking to educate themselves further about “old school” advertising. It is an easy to read book that analysis all of the Ogilvy concepts, tactics, and techniques.

There is a purpose behind this book. David Ogilvy wrote this book for three reasons - 1. To attract more business. 2. To demonstrate value for a public offering 3. To make himself better known in the business world.

My favorite quote: ‘A good advertisement is one which sells the product without drawing attention to itself’.

If you aspire to be a good advertiser, David Ogilvy’s Confessions of an Advertsing Man is a must-read. It gets the Folksey Book of the Week!

Written by: Brett Folkes

Today I had a dig through the TZ1 archive to see what we were up to on this day last year. This day last year was a Sunday in New Zealand, so we would’ve been relaxing eating pavlova, but we got back into doing awesome stuff on Monday the 12th. Here’s a snapshot of some of the awesome things we were up to this time last year…

Blogmaster McLeod, TimeZoneOne