Timezoneone Blog

It is an exciting day today at TimeZoneOne. It’s a big “welll donnneee” to us and our client Crocs as we have just found out that we are a finalist in the 2008 EFFIE Awards for advertising effectiveness. This is for our campaign “Crocs - take a closer look”. The EFFIE judges have advised us that “becoming a finalist signifies that your campaign is among the most strategic and creative examples of how brands are successfully connecting with their customers, and your team should feel proud of your success.” We do indeed feel very proud today and could not agree with the judges more! We are all slapping ourselves on the back for a job welll donnneee!!! The results will be out mid March…imagine the celebration if we won!!! Nigel Foley, TimeZoneOne.

Well-known for their community support, it came as no surprise when Crocs embraced their Rocky Mountain roots, stepping up as Official Sponsor of the inaugural Honda Ski Tour (HST) in February and March 2007.

To get Crocs’ sponsorship off on the right foot, TimeZoneOne stepped up too, developing an innovative 30-second TV commercial to air on ABC during its HST coverage.

Remaining true to Croc Art, the creative style we’ve originated for Crocs worldwide, the commercial introduces several 2.5-D animated characters. While the colourful skier, snowman and kid on a sled celebrate winter’s wonderland, viewers are invited to share in the frosty fun too – look carefully: every figure is sculptured from Crocs™ shoes, right down to the trees and snowflakes!

2.5-D, I hear you ask? The Crocs™ characters are not flat, but they’re not exactly three-dimensional either. However, with the quality of the build, we’ve effectively achieved 3-D quality.

Click to view the commercial for yourself: