Timezoneone Blog

Augmented Reality (AR) is the newest form of digital communication…and it is astonishing.
AR is the overlay of graphics onto a video stream or other real-time display.  It moves the digital experience from the online environment into the real world. AR will change the world of marketing in the same way that social media has and will open up a world of possibilities in terms of how brands can market to savvy, younger consumers.

TIMEZONEONE AND AUGMENTED REALITY
TimeZoneOne worked with the U.S. Army to create an interactive experience that engaged viewers and promoted recruitment. We initiated an event based and online augmented reality campaign to support U.S. Army NASCAR sponsored events. We created a unique interactive event and online brand experience supporting the sponsorship in which a NASCAR is steered across a desert racing Army vehicles.

Powered by the augmented reality technology D’Fusion, users can now race the Army sponsored NASCAR and also educate themselves on Army vehicles online. The augmented reality application is complemented by content on FaceBook and YouTube allowing for a prolonged PR effect and strong viral potential.

AR is in its infancy but we believe that AR will become a very important way for brands to engage with customers and fans.

 

goarmy.com/raceforstrength

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Generally speaking a barcode is an achingly boring series of black & white lines taking up precious branded real estate on a product. Now we don’t have to think of them that way. It’s like music to a designers ears! I have recently created some barcodes made from lavender for an essential oil company and also some from grape vines for a wine label which I thought were pretty cool and they passed the scan test to check they were readable. Here are some great examples of what you can dream up these days from a company called Vanity Barcodes.The Bissland Blogger  

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Over the last few weeks we have been working on a top secret Out of Home campaign (OOH). The brief was to create some “high impact” OOH, that would get people talking.

An early step in our process was to find and review examples of other campaigns that were considered “high impact”.

Below are my favorites from the world of OOH.

 

 

 

 

 

RMCD

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The Montana World of Wearable Art Awards Show is an extravaganza that twists conventional perceptions of both art and fashion and weaves them into a two-hour performance that has been described as, “Mardi Gras meets Haute Couture at a Peter Gabriel concert directed by Salvador Dali”. Breathtaking works of art are designed for the moving body, then individually choreographed into an extraordinary theatrical show entwined with every facet of performance: music, dance, lighting, drama and comedy. WOW is now in its third decade in New Zealand.

Here are some of my favourites from the 2009 show a couple of weeks back.

Bloganista Lizbo

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Nice spot for HP. Always a fan of stop motion, would not fancy the toner bill though…

Matt

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Attention shoppers of Walmart : you’re the subject of a new blog that has gone highly viral. The site People of Walmart is the latest user-submitted photo blog to take off. It has had hundreds of thousands of hits already, as Walmart shoppers around the country send in photos of the weird and the wonderful that make up this retail chain’s unique clientele.

The founders say they draw the line at people who are handicapped: “We don’t make fun of people who can’t help their appearance. … Let’s face it; we all have seen the people who obviously don’t have mirrors and/or family and friends to lock them in a basement, and they all seem to congregate at Walmart.”

To some this may be a quick joke, to others the potential for way for brands to build a little fun into their social media strategy that appeals to the masses…time will tell how Walmart will react to this. Meantime we’ll keep these wonderful people in mind as we work on the next shopper marketing campaign.

Murray Grossmith

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I have always been a proponent of simplicity in design/advertising. I believe William of Occam had it right when he stated, “entities should not be multiplied unnecessarily.” Most people apply this proposition to scientific and philosophical matters, but I think it makes complete sense the advertising world.

Here is a great example of a super simple, yet effective ad from a paint company.

Mark

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In times of recession a blank billboard can be a depressing sight. Auckland based street art collective Cut Collective have teamed up with a New Zealand billboard company to create a series of artworks to fill unused spaces around the country’s largest city. The first piece by the collective is currently for sale by auction on NZ’s Trademe website with proceeds going to the childrens cancer charity Kenzies Gift. Good job chaps!

Matt

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In the search for inspiration you always stumble onto some great work. These huge wooden installations are the work of artist/sculptor Henrique Oliveira and are made from scrap wood found on the streets of Sao Paulo. Great stuff…

Matt

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