The U.S. Justice Department cleared the way last month for Continental Airlines and United Airlines to merge, creating the world’s largest airline. The airline will be called “United”. This is an interesting branding case study. In the pictures above you can see proposed aircraft branding once the merger takes place. The aircraft livery uses branding cues from both legacy carriers. It literally “unites” the two brands. The design retains the white aircraft fueslage, and includes the Continental Airlines globe on the tail. Two logo typefaces have been proposed so far - firstly, the airline name using Continental’s serif typeface and secondly, the airline name using United Airline’s sans serif typeface.

USA Today has reported that customer feedback would like to see the merged airline retain the famous United Airlines tulip shaped “U”…so, I guess you can’t keep everyone happy!

Bulkhead Nigel.

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Adweek reports this week on how Wasa crispbread is promoting “snackspiration” and its cracker biscuits to the world via its Facebook page. This is a great example of an attractive microsite built within a companies facebook page. The site has a lot of underlying functionality and encourages viral engagement.

Here is a link to the Adweek article to find out more. And, here is the campaign running on Facebook 

Networked Nigel

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Nike create a sculpture out of 5,500 footballs in Carlton Mall Atrium in Johannesburg. It is the centrepiece of a Nike installation promoting the firm’s kits and boots for the World Cup. He is also the result of over a year’s work by Ratcliffe Fowler  and Nike’s Global Creative Football team.  The sculpture uses 5,500 ‘Brasilian Skill Balls” – smaller, heavier versions of regular footballs used to practice skills with – and is, roughly, based on Carlos Tevez. The balls are held together using 10km of cable with the whole thing weighing in at 4.75 tons.  The sculpture is up until the end of the tournament, then there are plans to give the balls to local schoolchildren.

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Whoever said plasticine is only for kids is wrong. Great things can come from grownups playing with plasticine too. There is something nice about casting the computer to the side and cutting paper with knives and rolling plasticine. Here is an fine example of grownup fun with plasticine by italian agency Happy Centro.

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If you drool over a well executed pie graph, your heart races a little when you see a spectacular bar graph or your idea of a good-night-in is to pour over a centerfold of infographics then this is the website for you www.informationisbeautiful.net.

Kim

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Augmented Reality (AR) is the newest form of digital communication…and it is astonishing.
AR is the overlay of graphics onto a video stream or other real-time display.  It moves the digital experience from the online environment into the real world. AR will change the world of marketing in the same way that social media has and will open up a world of possibilities in terms of how brands can market to savvy, younger consumers.

TIMEZONEONE AND AUGMENTED REALITY
TimeZoneOne worked with the U.S. Army to create an interactive experience that engaged viewers and promoted recruitment. We initiated an event based and online augmented reality campaign to support U.S. Army NASCAR sponsored events. We created a unique interactive event and online brand experience supporting the sponsorship in which a NASCAR is steered across a desert racing Army vehicles.

Powered by the augmented reality technology D’Fusion, users can now race the Army sponsored NASCAR and also educate themselves on Army vehicles online. The augmented reality application is complemented by content on FaceBook and YouTube allowing for a prolonged PR effect and strong viral potential.

AR is in its infancy but we believe that AR will become a very important way for brands to engage with customers and fans.

 

goarmy.com/raceforstrength

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Generally speaking a barcode is an achingly boring series of black & white lines taking up precious branded real estate on a product. Now we don’t have to think of them that way. It’s like music to a designers ears! I have recently created some barcodes made from lavender for an essential oil company and also some from grape vines for a wine label which I thought were pretty cool and they passed the scan test to check they were readable. Here are some great examples of what you can dream up these days from a company called Vanity Barcodes.The Bissland Blogger  

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Over the last few weeks we have been working on a top secret Out of Home campaign (OOH). The brief was to create some “high impact” OOH, that would get people talking.

An early step in our process was to find and review examples of other campaigns that were considered “high impact”.

Below are my favorites from the world of OOH.

 

 

 

 

 

RMCD

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The Montana World of Wearable Art Awards Show is an extravaganza that twists conventional perceptions of both art and fashion and weaves them into a two-hour performance that has been described as, “Mardi Gras meets Haute Couture at a Peter Gabriel concert directed by Salvador Dali”. Breathtaking works of art are designed for the moving body, then individually choreographed into an extraordinary theatrical show entwined with every facet of performance: music, dance, lighting, drama and comedy. WOW is now in its third decade in New Zealand.

Here are some of my favourites from the 2009 show a couple of weeks back.

Bloganista Lizbo

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