augmented reality

Archived Posts from this Category

02Mar2010

augmented reality

Posted by timezoneone

Augmented Reality (AR) is the newest form of digital communication…and it is astonishing.
AR is the overlay of graphics onto a video stream or other real-time display.  It moves the digital experience from the online environment into the real world. AR will change the world of marketing in the same way that social media has and will open up a world of possibilities in terms of how brands can market to savvy, younger consumers.

TIMEZONEONE AND AUGMENTED REALITY
TimeZoneOne worked with the U.S. Army to create an interactive experience that engaged viewers and promoted recruitment. We initiated an event based and online augmented reality campaign to support U.S. Army NASCAR sponsored events. We created a unique interactive event and online brand experience supporting the sponsorship in which a NASCAR is steered across a desert racing Army vehicles.

Powered by the augmented reality technology D’Fusion, users can now race the Army sponsored NASCAR and also educate themselves on Army vehicles online. The augmented reality application is complemented by content on FaceBook and YouTube allowing for a prolonged PR effect and strong viral potential.

AR is in its infancy but we believe that AR will become a very important way for brands to engage with customers and fans.

 

goarmy.com/raceforstrength

Post to Twitter

 

10Jan2010

2010

Posted by timezoneone

Here we are, a new decade…after a decade of clunky to say years (how do you say 2007 simply) it’s now nice and simple, just 3 syllables, Twenty-Ten.

With lots of trend spotting and predictions going on,  I confidently predict that this will be the decade when car parks become cool. If you are in Las Vegas this week, check out CES and see the new must have Augmented Reality toy…your own drone helicopter (see full screen video here)!

 

Finally the best thing about 2010 is we can return to calling the first two digits of the year one number, and the last another number (or is that just sooo last century). Then again, in 10 years time it’ll be 20-20…when everyone will be riding in hover cars and nobody will need to wear glasses.

Post to Twitter