Thu 19 Jun 2008
blink by malcolm gladwell
Posted by timezoneone under Advertising Books
1 Comment
I recently finished reading a fantastic book that clearly makes you see the world from a totally different perspective. It was called blink by the author Malcolm Gladwell
It was a most entertaining book that blends a variety of topics into the main theory that in making decisions, we can sometimes fall into the danger of too much information. We sometimes should trust our initial instincts and run. Sometimes the greatest ideas come from the oddest places, as Gladwell puts it “at the blink of an eye”, thus the idea for the title “blink” - which is about those first two seconds which is quite a powerful tool….
Gladwell uses personal stories, andecdotes, interviews, and past psychology papers to explain this blinking notion. It really is a fascinating book that I highly recommend.
One last quote that in my opinion sums up the entire book: ‘There can be as much value in the blink of an eye as in months of rational analysis’.
Richard

