I recently saw this post on YouTube which I found quite alarming. I suppose most of us advertising folk at TZ1 consider ourselves cynical and adverse to advertising and marketing tactics. But here in this video it is proven how influential what we see affects the way we think without even realising. We’ve been duped! Click Here  to view the video. 

Even though subliminal advertising was banned in the United States in the 1970’s, here is a snippet from an episode of Iron Chef America where a 1 frame containing the McDonalds logo has been snuck in. View here.

Blogonista Liz

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I recently finished reading a fantastic book that clearly makes you see the world from a totally different perspective.  It was called blink by the author Malcolm Gladwell

It was a most entertaining book that blends a variety of topics into the main theory that in making decisions, we can sometimes fall into the danger of too much information.  We sometimes should trust our initial instincts and run.  Sometimes the greatest ideas come from the oddest places, as Gladwell puts it “at the blink of an eye”, thus the idea for the title “blink” - which is about those first two seconds which is quite a powerful tool….

Gladwell uses personal stories, andecdotes, interviews, and past psychology papers to explain this blinking notion.  It really is a fascinating book that I highly recommend.

One last quote that in my opinion sums up the entire book: ‘There can be as much value in the blink of an eye as in months of rational analysis’.

Richard

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