Back in June I posted a blog about Apple’s new iAd network which allows developers to embed highly interactive advertising within their Apps.

Now up and running the platform is receiving mixed reviews. An article in the LA Times says both Unilever and Nissan have been impressed with results with customers spending up to 10 times longer interacting with the iAd than with comparable online advertising.

On the other hand Apple’s control over the process of creating the ads seems to be causing a few issues as the industry is not used to this – and projects are taking longer to roll out than expected, according to The Wall Street Journal .

Matt