Archive for August, 2010
Tuesday, August 31st, 2010
Big Boats and Even Bigger Boats
During a recent stop over in Los Angeles I had the opportunity to go and visit Cunard White Star Line’s RMS Queen Mary ocean liner. The Queen Mary is a remarkable piece of engineering, technology and trans-atlantic shipping history. She is safely moored in Long Beach, California. The City of Long Beach purchased the Queen [...]
No Comments » - Posted in New Zealand by timezoneone
Monday, August 30th, 2010
Ranfurly Apparel Launch at Stylemax Chicago August 2010
We are excited to support the launch of Ranfurly Apparel in the U.S. market. The Ranfurly range features machine washable, easy care merino blends. This is a uniquely New Zealand story. The merino is grown in New Zealand, the fabric is made in New Zealand, and, the garments are designed and manufactured in New Zealand. [...]
No Comments » - Posted in New Zealand by timezoneone
Wednesday, August 25th, 2010
Soft drinks in the US of A
Working closely with our All-Things-Beverage client ‘First Beverage Group’ we at TimeZoneOne have been learning all about the USA beverage scene. I came across this very interesting fact last week and thought I would share it with all the beverage lovers out there… Three firms control 89% of US soft drink sales. This dominance is [...]
No Comments » - Posted in Brands,entercation by timezoneone
Wednesday, August 25th, 2010
Our new look
Welcome to our new look blog loyal readers and followers of the zone! We hope you enjoy the slick new look and feel. While you’re here why not visit our brand new website as well by clicking the timezoneone.com link above. Enjoy! Share
No Comments » - Posted in New Zealand by timezoneone
Wednesday, August 25th, 2010
Something for the weekend sir?
Apart from the occasional trade show design or tour piece we graphic designers don’t often get to delve into the realms of interior architecture or space planning. Industrial design concepting also looks like a fantastic place to play, trying to match your mad scientist schemes to real world problems, and create something that looks awesome [...]
No Comments » - Posted in Fresh,random by timezoneone
Monday, August 23rd, 2010
An advertising blast from the past…
Share
No Comments » - Posted in history,Marketing by timezoneone
Wednesday, August 18th, 2010
iAds: ups and downs
Back in June I posted a blog about Apple’s new iAd network which allows developers to embed highly interactive advertising within their Apps. Now up and running the platform is receiving mixed reviews. An article in the LA Times says both Unilever and Nissan have been impressed with results with customers spending up to 10 [...]
No Comments » - Posted in digital advertising,Fresh,Marketing,Technology by timezoneone
Monday, August 16th, 2010
Super Search
While semantic search engines have been around for a while, Hungarian based newcomer iGlue is set to launch an interesting product this September. Semantic search engines attempt to understand the context of what you are looking for to deliver results which are more relevant. iGlue seems to have taken this a step further by offering [...]
No Comments » - Posted in Fresh,Technology by timezoneone
Thursday, August 5th, 2010
Marketing with a cause
Embracing a cause makes good business sense. Nothing builds brand loyalty among today’s increasingly hard-to-please consumers like a company’s proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits. Mission Pickle Our very own zoner Fearon is working with Pickle’s [...]
No Comments » - Posted in New Zealand by timezoneone
Wednesday, August 4th, 2010
Kid A
Having your first kid is stressful, scary as hell, and drop dead amazing all at once. But, should you be fortunate to share the responsibilities with a spouse, you have the ability to tag team all the screams, cries, vomit, and piss on the walls. You have one responsibility and you do everything you can [...]
