On July 1 Apple plans to launch it’s new mobile advertising network for iPhone and iPod touch devices called iAds. According to Apple “iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads”, with the advertising experience taking place within apps rather than redirecting users to a browser window.

When you select an ad it will take up the screen using HTML5 and from there the user can interact with and explore the ad.

This comes after Apple bought the advertising network Quattro Wireless earlier this year. Google are also looking set to enter the mobile advertising arena (on their Android platform) with an agreement to buy mobile advertising firm AdMob.

IT research company Gartner put the global mobile advertising business at $13.5 Billion by 2013 due to the increase in smart phones and other mobile devices.

Matt

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