15Mar2010
Ikea go underground
Posted by timezoneone
Furniture giants Ikea have come up with an interesting guerilla campaign currently running in the subways of Paris. The company has set up mini Ikea environments featuring the actual products and using traditional billboard spaces to add context (and further products). A great way to showcase to comfort and (hopefully) the durability of their products, whilst making life a little more pleasant for the commuter. Nice.
Matt
