With valentine’s day over and every one back to the relatively unromantic reality of everyday life, here’s a wee invention that may improve relations at home. Everybody squeezes the toothpaste tube from the top, (EVERYBODY*, don’t you dare lie to me) and then swears that they don’t and blames their spouse for the resulting inefficiencies of toothpaste procurement, the result being either individual tubes or individual lives. Well not anymore, designer Dominic Wilcox has the perfect creative solution. This is so simple that I just don’t understand why it isn’t the standard issue in toothpaste tubes.

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Check out more of Dominic Wilcox’s ideas here including a genetically modified egg that doesn’t require an egg cup – not sure what the chicken would look like though.

David ‘*not me though’ McLeod

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