Last week I attended a photoshoot in merry old England, and while I can’t reveal too much about this endeavor just yet I thought I would use this opportunity to thank everyone involved in the process up until now….

Concepting for this campaign started quite a while ago, and through hard work and creative inspiration we hit upon the look and feel which got us to this point and together with Top Zoners, Simon and Mark, we took the creative starting point and made it something special.

Of course new business supremo Richard McDonald did his part as well, selling in the concepts and by taking client relations to a new level.

From there we moved on to London and with the creative support of photographer Atton Conrad we turned concept into reality through a week of very long days (up to 14 hours) of shooting. Atton has a very unique way of working, and without revealing any trade secrets, gets remarkable results… I suggest checking out his website AttonConrad.com , and if you ever want a extremely hardworking photographer who goes above and beyond the call of duty, please consider him for your next campaign (the trip to London is a bonus but because you get so absorbed in the process of working with him you are likely to spend more time in a darkened room than seeing the sites of London and sipping tea with the Queen).

We wouldn’t have got a far as we did with out the support of Neil Jackson, Atton’s assistant, and Stuart Phillips, Atton’s producer from And Production (andproduction.com). They are two of the nicest guys you will meet and made the whole week easy for all involved.

 The end result is we still have a lot of work to do, so for now I will sign off and get back into it.

Tim (still 1 week from being home)

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