07Jul2009
chalkbot
Posted by timezoneone
The Lance Armstrong Foundation LIVESTONG has teamed up with Nike for their latest campaign to run during this year’s Tour de France (which started on the 4th July). Text messages of hope and support are applied to the cycle route using the specially developed Chalkbot, a kind of mobile, chalk spewing inkjet printer. People who have sent texts are then given GPS coordinates telling them where their message will appear on the route. Check it out…
Matt



