Tue 30 Jun 2009
advertising to children
Posted by timezoneone under New Zealand
If this is the damage we can do to adults (via subliminal messaging) imagine the damage we are doing to young children who have trouble distinguishing the difference between TV programmes and commercials. They don’t realise when someone is trying to sell them something. Children as young a 3 recognize brands, and David’s 2 year old girl, Lily, knows who Tony is Tony’s Tyre Service from the commercials here in New Zealand and from the free car window cloth!
The Chicago Sun Times recently reported, Are your kids McDonald’s brainwashed?
The article follows research by Stanford University’s associate professor of pediatrics, Dr Tom N. Robinson. The study, involving 63 children aged 3–5, had the kids taste the exact same McDonald’s food, wrapped in branded and un-branded packaging.
Every time, the food in the un-branded wrappers lost the taste test.
Blogonista Liz
