15May2009
no one does anything, alone
Posted by timezoneone
No one does anything, alone.
Not when it comes to marketing.
For you to want to enter into the art of selling, someone has to really want to enter into the art of manufacturing.
For you to beautifully communicate through visuals and words, someone has to want to look, listen-and ultimately care.
Meditation is good to do alone.
Brooding over shot after shot of straight scotch on a frozen, wet middle of the night is really smart to do alone. Mandatory, in fact.
But not marketing.
The bigger the mass the better.
Look, I’m a creative guy through and through. Proud of it.
But I’m not good enough or patient enough to create fine art.
I’m not smart enough or patient enough to write a book.
But I am intuitive enough and tasteful enough to do ads that play on the emotions and the mind.
And in advertising and all of it’s tight deadlines,
Lack of patience is a virtue. It works for me.
The fact is, it works for those whom the marketing communications was intended.
They don’t have a lot of time to give to an ad. In the consumer world, patience is precious.
Lor Gold
