TimeZoneOners now have a quirky reason to look forward to stepping into the office. Thursday is now Crocs day. It’s a small part of our Up Close philosophy. TimeZoneOne not only creates love of a brand through fantastic graphics and copy, our Up Close advertising creates loyalty and a physical relationship by allowing the customer to see, touch, hold, taste, feel and own. So the question is will having our own individual relationships with the product we are creating advertising for make us even more understanding of that physical relationship the customer has with the product that we create? It may have some effect; we will have fun in our Crocs on Thursdays regardless. We are an Up Close agency our advertising gets up close to the customer, it’s effective. We know this because Crocs and TimeZoneOne’s marketing strategy increased crocs sales by 180% above target and won us an Effie.

I have asked a few zoners to comment on their crocs.  Kim owns 3 pairs of beaches and a pair of Athens. ‘Best jandals I’ve ever owned. I like to wear crocs’n’socks in the winter, a real fashion statement’.

Rose is also wearing her crocs today. ‘ They’re just so comfy and versatile; I can’t bring myself to stop wearing them. I don’t need to worry if they get wet, I can wear them after swimming, when I’m cycling, and they make great driving shoes. These Alice’s are great with jeans and skirts, and can be worn winter or summer.’  

Tim is wearing his Hi-Crusiers today ‘Hi-Crusiers, Santa Cruz, and Sobeks. Crocs like all good things take time to appreciate. Crocs aren’t about their look (at the moment); they are about their inner beauty - comfort being the key. It took time, but this zoner can say he wears his Crocs more often than he would like to admit! 

And  me - I’m wearing my new YOUbycrocs Mykonos. I like them they are summery and girly, a great transition into summer. YOUbycrocs are my favorite Crocs. The spring/summer range is on sale at the moment and I’m planning on buying another pair.

My 3 year old is also wearing her Crocs today she looooves her ‘tiger shoes’ (Disney tigger pelican) and without fail will run around the house every time she puts them on roaring like a tiger. Sounds cute and it is, but it makes life interesting in the morning when I’m late for work. The fact that she gets so much enjoyment from an item of clothing is pretty cool though.

 So there you have it Crocs day is off to a good start.

 Maybe if the bestman at this wedding had been wearing Crocs his friend’s marriage would have had positive beginning as well. Something for Rose to think about.

Enjoy.

 

 

    Maria            

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