My current favorite TVC at the moment is Pink Batts here in New Zealand. For those of you who don’t know, Pink Batts are thermal insulation for keeping your home warm. Really quite a boring and unattractive product, a pink fluffy square. A problem a lot of good TVC’s face is you watch the ad, think it’s great but can’t recall the company or product. Somehow Pink Batts have made a heart-warming, emotive commercial that leaves you with warm fuzzies and clearly remembering the product being advertised. A TV commercial success. They have been nominated for many upcoming awards and I for one will have my fingers crossed for them.