Thu 31 Jul 2008
skinny women better for bottom line
Posted by timezoneone under New Zealand
As much as I like would like to believe, that thin is ‘out’ and curves are ‘back’, as well as numerous companies around the world refusing to use size 0 models to promote their products, new research suggests that thin models still make viewers like their brands more, despite the fact that it makes them like themselves less.
These findings create something of a quandary for marketers and advertisers, who might want to have a positive effect on young women’s self-esteem by showing more typical women in ads, but suffer in the marketplace as a result.
Check out this link for some interesting discussion around this on going topic of who is feeding this perception of the need to be super thin…
Study: Skinny Women Better for Bottom Line
Raewyn
