Wed 23 Jul 2008
Sex has been arm in arm (over leg) with advertising since advertising was advertising and taps into the most basic human emotions and instincts. In fact recent finding by the University of Michigan suggests that “no matter what a person’s status in life, he or she will always attempt to make an exchange of currency for sex” . No wonder agencies are all over it.Over recent years sexual content in advertising has become more frequent and almost commonplace (in some countries more than others) for its ability to capture the attention quickly and hold the viewer’s interest. However sexual content or reference in advertising is a tricky business as often the viewer will recall the humor or explicitness but not necessarily the brand or product.Here’s a few examples, see what you reckon…
Wonderbra Swimwear
Novartis Consumer Health/Otrivin - ‘Blocked nose?’
Guiness - ‘What’s on your mind?’
Volvo - ‘We’re just as excited as you’
Matt Diggler
