Timezoneone Blog

 The other week we found out that we had won an Effie in the fashion & style category in the USA, for a campaign we did with our lovely client Crocs.

Obviously this has completely gone to our heads, particularly the fashion bit of the equation and we are now convinced that we are the last word in chic.

Indeed there would appear to be a vague perception out there in society that creative types do have a certain je ne sais quoi when it comes to the old personal style. Of course this is entirely true and we do everything we can to encourage this entirely correct perception.

So not only are we super gorgeous and well dressed, but we are also kind, and so today a select group of our creative team (i.e. the ones who didn’t tell me where to put my silly questionnaire) will be sharing with you the secrets of their personal style. As you can see, they are a very good looking bunch of people.

Left to right, back row, Mark, Kim, David, Matt, Simon, Tim, Murray, seated, left to right, Liz & Rose.

Tim

What’s your hot fashion tip for the well dressed designer around town?

“Why pay good money for a fake tan when we could all wear orange pants?”

Tim is a style guru of few words, but boy, does he make every one count.

Rose

How do you get dressed in the morning?

“Well firstly I text Simon to check what he’s wearing, because if we both turned up in skinny leg jeans with our green TimeZoneOne shirts, bad things could happen. Like people might realise he had better legs than me. For this reason I also steer clear of pink fishnet tights to avoid unfavourable comparisons. A skirt is often a safe option has I haven’t seen him wear one to work …yet.”

Rose very acutely points out one of the world class ingredients that make TimeZoneOne so great here, Simon’s outstanding legs. It is a bit of a trauma for us laydeez though.

Brett

Tell us about your extensive collection of pastel t shirts.

“Well I have two styles, day/casual styles and night time party styles (you will rarely see me in this style during work hours as I only have the courage to wear these items after a beer or two).

Day/casual styles:

“Pretty much anything that your grandparents would wear, old hand knitted cardis and jumpers with reindeers on them. The cheaper they are, the more street cred you get. If you meet a grandad with the same gear, this is the ultimate respect; your props are through the roof.

“Lawn bowl shoes, shirts: anything with pastel big block colours (I am yet to find this item) and vintage sunglasses; wayfarers will be dominating but blue blockers are for the hardcore.

“Anchors are the new skulls. 

“Beards and sailor hats.

Night time party styles:

“MC Hammer rap pants and shoulder pads. Silky shiny jackets. 

“Fluoro is still hanging on by a neon thread, crazy patterns with hints of fluoro, pretty much the 90’s. Anything that gets a laugh from people really. Bum bags are for those nights you wanna let loose and wake up and go “where the hell am I?” and “what happened to my clothes?” and then “thank god for my sweet “Tour de France fluoro” bum bag with the double zip that’s still strapped around my waist”.

“I like to think of them as: “clothes to accent your intoxication levels”. But the main reason for the night time status of these outfits is they are way too bright to be worn during the day; if you did people would break into a dance frenzy in the street. You can check my Finnish mates for a good example like.

“I forgot to mention jumpers with wolves on them or owls…and a moon perhaps”.

Brett has gone so far beyond the remit of his original question that my jaw has dropped in awe. He gets bonus cool points for name dropping some ridiculously hip Finns. I have also realised how incredibly deficient my wardrobe is. I may not be here for the next week while I remedy this.

Brett was sadly not available for the group shot as he is remodelling his boudoir, but it’s OK, because we found a choice cut from the archives so you can all see just what a funkster Bretto is.

Liz

What item of clothing is your secret shame?

“I wouldn’t say it’s my secret shame…more along the lines of ‘most eclectic item’.

“It’s a ‘pinny’ or pinafore as it is commonly known. It was hand made by my Grandmother and therefore I do not have the heart to throw it out. She gave it to me last Christmas under strict instructions. It is not to be worn as a ‘house apron’ but for when doing ‘household chores’ only. It has gorgeous cross-stitch pockets for holding rags & cleaning products!!! 

“Probably would have been a fantastic gift in the 50’s!

“How it is possible to love & hate something at the same time?”

Liz is actually modelling her pinny in the group photo, and between you and me, I’m quite jealous, as that apron is bad ass!

Matt

I feel especially stylish when I…

“Successfully blend t-shirt with jeans… maybe jandals too. The fashion world is a scary place where the mind boggling is possible and everything runs in circles (those Victorian cats really knew how to rock a look - but what the hell was I thinking in the 80’s?!). It’s only a matter of time ’til the parachute   pants find their way back onto peoples legs and scare the wits out of escalator ‘health and safety’ officials. Hammer time…”         

Matt offers us several interesting insights here, the first being that he and Brett clearly need to hang out after dark together. Matt is a recent import from Alderney, which has no particular bearing on the topic in hand, but as I like remote little islands I thought I’d mention it.

Alaina

Please, talk us through your favourite style influences; you get super bonus points if we have to look half of them up.

Sadly Alaina was a bit overwhelmed by the magnitude of this question, and had to take the day off to research it properly. We take our style influences very seriously around here.

Take it from us though, she’s tres fierce and stylish and we will be cribbing her list of “the cool” as soon as she discloses it.

Murray

Tell us about what you are wearing today, you glamorous creature you….

“As my grandmother used to tell me…a man can never own enough pairs of slacks or show too much chest hair. Today I will mostly be wearing Keen trainers (oh so comfy say the man in da shop), loose Lee jeans, tight underwear (can’t ya tell by the way I’m a walkin), a japanese t-shirt by nepia.co.jp and a smile on my face! Toodlepip”

Murray is British, as am I. We are even more stylish than your average creative being.

Kim

You and I know what it feels like to be watching those darn kids hanging out being all young and stuff and say, “What the? Are the eighties cool again or something?” This is because we are wise and sophisticated, and they are not. Why does any of this matter?

“Because I feel most comfortable when I retro back to the 80s. For a casual workout to my Flashdance LP, neon sweatbands, leggings and legwarmers never seem to date. When I dress to impress, who can go past my purple power suit with mile wide shoulder pads, a backcomb of my hair, gel, spray and more spray, and I’m ready for, like, a totally awesome day.”

I’d say “Hell yes!” to that, and so would 99.9% of the 15 year olds down the mall.

David

“I feel incredibly strongly about the importance of good underwear, because I feel that your underwear should be a reflection of your wardrobe as a whole. For example, some people like a wardrobe that is tidy and organized with everything in its place, whereas others prefer to throw everything and slam the door leaving a bit of sleeve sticking out the gap”.

And there my friends you have it….the word on knickers from the master of gnomic utterances.

Mark

When do you feel you looked your best ever? What were you wearing? How did this make you feel?

“Since I am generally hopeless in coming up with unique fashion ideas on my own, I usually defer to my wife and what makes her take notice of me. If I can’t command her attention, really what’s the point. Like many things in life, you need a good foundation. So, I feel my best and I feel like I look my best when I am fit. Once the body is sorted I am much more confident that I can pull off an outfit.

“That being said, I am a fan of simple, classic styles and I avoid strong patterns and gravitate toward solid colors. You will rarely find me wearing branded clothes, unless it is a freebie. I don’t like to give away advertising. 

“If I had to narrow my choice down to one outfit it would probably be my rich brown, slender cut collared shirt, my flat front tan pants that are also a straight, slender cut, and my mottled brown leather shoes. I think that outfit accentuates my height without making me look skinny and seems to go well with my complexion. You can ask my wife and I think she would agree, she helped pick it out”. 

Aw, that is so sweet, a frank admission of not being as stylish as all that.

Mark, you are ruining our creative mystique here man, repeat after me, “I am achingly hip and every garment I put on my Adonis like physique is as mere gilding to a lily”. Good…next…

Simon

I am a style icon for the 21^st century because…

“Mmmm a whole century, that’s a long time for a trend. However there is one item soon to be rocked that has the power to endure.

“This of course being the one piece silver jump suit with the V stripe and the matching boots. Reflecting our technological advances through atomic fabrics and…… well everything else as well cos it’s so damn shiny!

“The 21st century will be marked by all things synthetic, which will actually be pretty easy as soon even our cows and cats will be fully synthetic and made in china. Anything that has a shelf life of 5,000 years will do, people will accept no less as we will be living forever, I’m pretty sure.

“The reason I’m a style icon for the 21st century is because I am already on to it. While my silver suit is not quite a onesy. it will eventually be joined with the pants in a fusion of comfort and style. People are always shouting at me saying “you’re goofy looking” and “what the hell are you wearing”. These are all positive comments, as goofy will also become the new word and cool people will be goofy. So I’m cool. And the latter is obviously said with such excitement and interest that they too want to be as shiny as me. One day they will, when the future arrives….. although I’m not sure when that is, sometime in the future I spose”.

Man in shiny silver onesie speak from the heart.

Posted by Elizabeth, hemline pundit extraordinaire

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