Wed 5 Mar 2008
the immutable laws of marketing
Posted by timezoneone under Brands
“The 22 immutable laws of marketing” is a great read for all marketers. Written by Al Ries and Jack Trout, I recommend you put it on your must read list. It is hard to pick a favorite law but if I was pressed, I would go with law #3: “It’s better to be first in the mind than to be first in the marketplace.” You see this time and time again in consumer and business to business marketing. Be first in the consumer’s mind and sales will follow. For example, the ipod was not the first mp3 player, but it is the first in peoples minds… Nigel Foley, TimeZoneOne
